Applied Persuasive Writing for Marketers at The Marketing Institute of Ireland

By Steven Galvin - Last update

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There are limited places still available for The Marketing Institute of Ireland’s brand new 6 week course in Applied Persuasive Writing for Marketers with Kathy Foley, Hyphen Content.

The courses starts March 15th & will take place via Zoom every Tuesday Evening 6-8pm*

This 6 weeks courses marries excellence in copywriting with a deep understanding of the goals and priorities of contemporary marketers.

Applied Persuasive Writing for Marketers at The Marketing Institute of Ireland

Convince your audiences with better copy. Discover how to sharpen your writing skills, and learn tips and tricks for writing clear, engaging and persuasive content. Practice and improve during this applied course so you can go on to achieve the outcomes you want whether you’re writing for customers, partners, managers or other stakeholders.

What will participants learn / achieve?

  • Understand the elements of successful persuasive writing
  • Be able to better tailor their approach, tone and language to their audience(s)
  • Be able to more clearly articulate their brand’s value proposition
  • Have a framework for planning the content they need to write, whether that is social copy,
  • Have a toolkit of writing tips and tricks to enable them write high-impact, relevant, persuasive copy
  • Complete practical writing exercises, both in-class and at-home, and received detailed personalised feedback and writing coaching
  • Deliver a final writing project specifically tailored to their own work need

Who is it for? Career stage?

This course is for marketing professionals who want to be equipped you with a framework for planning the content they need to write, plus a toolkit of writing tips and tricks to enable them to write high-impact, relevant, persuasive copy.

Enquire / Contact The Marketing Institute of Ireland here.

Study Digital Marketing, Google Analytics, Social Media for Business at The Marketing Institute of Ireland at various locations throughout Dublin.

The Marketing Institute is the professional body for Ireland’s marketing people. It exists “to enable marketers to build great brands and great careers”. It does this by sharing best practice, insights and expert content, building the community of marketers, and aiding marketers in career progression. The three themes of content, community and career underpin all Institute activities. The Marketing Institute also owns and operates the All Ireland Marketing Awards, the CMO Summit, and DMX Dublin, Ireland’s largest marketing conference.

Learn more here

Steven Galvin

Ireland Reads Day
DBS Online Open Evening


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