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Marketing Institute of Ireland (MII)

Marketing House, South County Business Park, Dublin, Ireland

Study Digital Marketing, Google Analytics, Social Media for Business at The Marketing Institute of Ireland at various locations throughout Dublin.

The Marketing Institute is the professional body for Ireland’s marketing people. It exists “to enable marketers to build great brands and great careers”. It does this by sharing best practice, insights and expert content, building the community of marketers, and aiding marketers in career progression. The three themes of content, community and career underpin all Institute activities. The Marketing Institute also owns and operates the All Ireland Marketing Awards, the CMO Summit, and DMX Dublin, Ireland’s largest marketing conference.


Content, Community and Career are the three themes that underpin all Institute activities.

1. Enhancing professional effectiveness through the provision of insights and expert content;
 Building the community of marketers through access to networks; and
3. Delivering professional career development to members through training and education.

Marketing courses


Through the provision of insights and expert content, we enhance the professional effectiveness of our members.

We publish cutting-edge, authoritative thinking on the key issues and challenges facing CMOs and marketing executives, providing valuable insights with an emphasis on the Irish marketing landscape. We show our members how they can improve their marketing performance, elevate their career prospects, and create real competitive advantage. We deliver an array of member-only marketing resources, reports, tools and insights, written by the most respected names in the marketing profession.

Marketing courses


We open the gateway to Ireland’s professional marketing community, and we build it through access to networks.

The Marketing Institute is Ireland’s community of marketers. We facilitate our members in coming together and networking with like-minded professionals through our series of world-class events, both offline and online. We all know that a personal network of professional contacts is essential as we progress through our working life. Given sufficient time and energy, a network can become a professional’s most valuable asset. We help our members to connect and share within the marketing community.



We help marketers to progress their careers and to gain advantage in challenging for positions at the next level.

Marketing is an exciting and fast moving place to work, full of challenges and opportunities. That’s why marketing people must take charge of their own career, and manage their personal branding online and offline. The Marketing Institute can help with that. We offer fully-accredited academic education programmes to Masters Degree level, and a full suite of best in-class executive training solutions. Our members can also access a free online career resource centre, and avail of tailored, individual career coaching programmes.

CMO Masterclass: Increasing Marketing\'s Influence in the Boardroom

We have created our Masterclass series for senior-level marketers looking to take a deep-dive into a specialised topic, to enable them to make insightful decisions and better choices for their business. The series is focused on helping you develop competencies specific to the knowledge, skills and mindset required of senior marketing leaders. Course Benefits From the churn…

Executive Diploma in Data Protection for Marketers

The Executive Diploma course has been developed in response to the General Data Privacy Regulation (GDPR) legislation came into effect on 25th May 2018. The course will ensure you have the skills, knowledge and competencies required to understand GDPR. Is it for me? All marketing professionals have now all been affected by the implementation of…

Executive Diploma In Strategic Digital Marketing

This fully accredited Diploma in Strategic Digital Marketing is designed for established marketing professionals who wish to develop an expertise in digital marketing strategy. In addition, any graduate of this Diploma programme wishing to progress to the MSc in Digital Marketing & Analytics will gain an exemption from one of the first semester modules on…

Marketing Effectiveness with Les Binet

Marketing Effectiveness Description This half-day course is for anyone who wants to make their marketing communications more effective, efficient and accountable. You’ll learn: How marketing communications really work – and why most of the things you’ve been taught are wrong. How to make them work better – and why most marketers get the balance wrong.…

Marketing Fundamentals Series: Aligning Brand and Commercial Goals

Marketing Fundamentals Series: Aligning Brand and Commercial Goals   Part of our ‘Marketing Fundamentals’ suite of courses, the Brand course is the third in the series. • Does your brand need a rebrand? • Have you inherited a brand that requires a brand refresh? • Was your last campaign off brand? • Do you need…

Marketing Fundamentals Series: Developing a Marketing Strategy Workshop

Marketing Fundamentals Series: Developing a Marketing Strategy Workshop Part of our ‘Marketing Fundamentals’ suite of courses, the Strategy course is the second in the series. This course follows on naturally from the deep dive into insights.The session will guide marketing professionals through the strategy development process, beginning with understanding your customers, through to setting your…

MSc in Digital Marketing and Analytics

This fully accredited part-time MSc in Digital Marketing and Analytics is the standard-setter in the market. Designed for up and coming qualified professionals, this executive masters degree offers an opportunity to seriously up-skill and master the disciplines of Digital Marketing, and the all-important related area of data analytics. It aims to serve as a vehicle…

Postgraduate Diploma in Management and Marketing (Non-Business Graduates)

Are you working in a business related role, but don’t yet have a marketing qualification? Or, perhaps you are looking for a step up in your career and want to obtain the highest calibre of education available? The Marketing Institute of Ireland and TU Dublin Level 9 Postgraduate Diploma will equip you with the real-world…