Course on Increasing Marketing’s Influence in the Boardroom

Course on Increasing Marketing’s Influence in the Boardroom

From the churn in CMO’s to cutting marketing spend at the hint of a downturn, marketing does not have many boardroom advocates. Marketers often complain, with some justification, that directors don’t always understand the importance of strategic marketing to building the value and reputation of a business. Directors sometimes say, again with justification, that marketers […]

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