Leading Digital Marketing Strategy – Micro-credential

By Steven Galvin - Last update

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Trinity College Dublin is offering a 6-week Leading Digital Marketing Strategy – Micro-credential starting 5th October 2022.

Ireland has gained a status of special significance in the global digital economy with eight of the top ten global information technology companies having a significant presence in the country, helping to make Ireland the second largest exporter of IT services in the world.

Global leaders such as Google, Facebook, LinkedIn, Microsoft, and Twitter all have their European Headquarters in Dublin, and this micro-credential draws upon the very close links between Trinity Business School and these organisations.

This micro-credential aims to empower business professionals with a deep understanding of the tactical and strategic elements of digital marketing. It is ideally suited to business leaders and business owners; however, it could also be viewed as an intensive immersion into the formulation and implementation of digital campaigns for professionals across Marketing, IT, Finance, HR, Entrepreneurship, Innovation, and Business Operations.

Leading Digital Marketing Strategy – Micro-credential

The micro-credential targets professional learners from mid and senior levels from the private, public and third sectors and will be open to graduates with a degree (or equivalent) with a strong academic record in any discipline from a recognised third level institution.

Applicants without a degree are welcome to apply provided they can show a proven managerial track record.

All applicants are required to have a minimum of 3 years professional or managerial work experience (this is in-line with entry criteria for other TBS post-experience postgraduate programmes such as the MBA and Executive MBA programmes).

The Importance of Lifelong Learning


Trinity College Dublin, located in the heart of Dublin city, is steeped in scholarly and national history. Today it remains Ireland’s highest ranked university and within the world’s top one hundred. TCD provides an excellent variety of courses throughout areas in the Arts and Humanities, Business, Law, Engineering, Science and Health Sciences.

Learn more & explore courses at Trinity College Dublin here

Steven Galvin

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Open Afternoon at Radio Kerry


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