Telesales Courses: Learn how to Generate Leads and Sales

By Laura Molloy - Last update

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In today’s fast-moving world of business, telesales remains one of the most essential and in-demand activities. A telesales executive has the power to directly reach the consumer and telesales courses teach all about this exiting area. Telesales agents become the a key component of the revenue generation process in a company. Telesales executives play a vital role in promoting and selling the products and services offered by a business.

Courses in telesales

Courses in telesales vary depending on the trainee’s level of experience and prior knowledge of sales. Training courses are customised for a company’s needs and are delivered to groups of employees. However, individuals can take an introductory course in order to increase their chances of being interviewed for a telesales position. The duration of these courses may be one day or take place over several weeks.

There are courses on offer to introduce new telesales agents to the world of sales and customer service. These courses are for people who want to learn the basic skills required to interact with new or existing customers on a regular basis. Telesales agents learn the importance of constant customer care and how to build trust with the customer or client.

Skills acquired

Trainees also learn how to handle difficult situations with customers professionally and with an aim to find a solution. They will learn the steps required to deal with these circumstances including listening, apologising, understanding, empathising and using problem-solving skills to try to resolve the issue.

For more experienced agents there are courses on effective selling and upselling, enabling trainees to hone their sales and negotiation skills. These classes focus on how to carry out effective cold calls, how to build self-confidence and develop a rapport with the customer. Classes will focus on how to use tone, pace, pitch and the correct language to attract the prospect to listen.  Furthermore, all courses incorporate active learning techniques, discussions and group exercises to simulate real-life scenarios.

Benefits of taking a course in telesales

All companies hiring telesales agents provide full training but having completed a course in telesales will give the applicant a distinct advantage.

Taking a course in telesales can both help a prospective employee gain employment and enable current agents to progress to a higher position internally. Employers target individuals with excellent communication skills and a superb telephone manner. They will also look for self-motivated people who are self-driven, enthusiastic with excellent time management skills. Especially relevant to recruiters are people who can empathise with customers.

All of the courses on offer provide the trainee opportunities to develop these essential skills sought by employers; building confidence, active listening, developing trust and negotiation skills.

The role of a telesales agent

The role of a telesales agent includes managing inbound and outbound sales over the phone. They also review account activity and following up with existing customers. In addition, they answer questions about products or services on offer and must be aware of the main market developments.

Opportunities and Benefits of Telesales Courses

Telemarketers may work for a business-to-consumer (B2C) or business-to-business (B2B) organisation. Employees are usually based in call centres and may work as part of a sales team or independently. A number of companies also allow agents to work remotely or from home allowing for flexible working hours.

Furthermore, working in telesales gives the agent an opportunity to increase their income via performance-based bonuses. Agents are required to continually develop their communication, customer care and negotiation skills. These are valuable attributes for those anyone who wants to progress into other areas of sales later in their career including sales support, account management, field sales and business development.

Find telesales courses near you in the national course database.

Laura Molloy

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