A clear mission and vision can provide an important foundation for business planning, marketing and long-term decision-making. But these statements are often written when a business is first established and then rarely revisited as the business grows and changes.
In this blog, a Social Media Trainer and Digital Marketing Specialist Melanie Boylan explores how business owners can create meaningful mission and vision statements and, just as importantly, use them as practical tools rather than simply placing them on an About page. Drawing on her own experience and expertise in social media training and business mindset, Melanie explains the difference between mission and vision, how to identify the problem a business solves, define its audience and USP, and turn these insights into clear statements that can guide future decisions.
Read on for practical advice on creating mission and vision statements that reflect what a business genuinely stands for and where it wants to go.
https://www.stomp.ie/post/how-to-create-and-update-your-mission-and-vision-statement
