Gain a comprehensive understanding of digital marketing and advertising using Google Ads in this free online course. This free online digital marketing course serves as a guide to setting up and managing a successful Google Ads account. You will get to understand key terms and concepts in Google Ads and learn how to work with them in addition to many other practical learning areas such as how to plan and build campaigns and Ad Groups, how to deal with some common troubleshooting issues, and what these look like in practice with real-life agency examples.
| College | Alison |
| Course ID | 195951 |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 4-5 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Identify all the key terms and aspects of Google Ads • List the steps involved in setting up a Google Ads account • Analyze new keywords and come up with new ideas for your Ad Groups • Explain what goes into ongoing Google Ads account management • Identify the various types of automated bidding strategies available in Google Ads • Solve common troubleshooting issues in Google Ads • Describe how to use research and strategy and put them into practice |
| Course Code | 3899 |
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