Learn the marketing principles and strategies used to promote sports brands in this free online sports marketing course. Millions of people watch sporting events like the FIFA World Cup and the Olympics, making them a great platform on which companies and sports brands can promote their products and services. This course introduces you to sports marketing, the sports industry and the branding techniques used to protect and manage such brands. We examine various famous brand strategies, the ‘marketing mix’, sports sponsorship and the principles of digital marketing.
| College | Alison |
| Course ID | 192336 |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | In This Free Course, You Will Learn How To • Describe the sports industry and its marketing principles • Identify the common needs and expectations of sports consumers • Indicate the effective marketing strategies used for different sports products and services • Discuss how to manage and protect sports brands and create market value through sports • Outline the legal basis for cooperation with partners in the sports industry • Define the role of communication and advertising rights • Explain how to work with advertising agencies while using sports for marketing • Discuss the international marketing of media rights • Explain how to measure and optimize fan engagement and loyalty through the use of data analytics |
| Course Code | 1294 |
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