Public Relations - Online - NEW

Participant Profile:
This programme module aims to equip the learner with the knowledge, skill and competence in the role, functions and techniques of Public Relations within a range of contexts. NOTE: Skills to Advance funding is available for eligible applicants in employment to up skill. Contact mulgravesta@lcetb.ie for more information. NOTE: The theory exam for this course may be held onsite in the Mulgrave Street Campus, Limerick NOTE: Learners undertaking online courses must have basic IT skills and have access to the necessary ICT equipment, software and Broadband capability to enable them to undertake an online course.

Programme Description:
• Explore the Public Relations Profession, its main historical origins, definitions, theories, codes of ethics and its application and relevance in modern society • Analyse the specific role of Public Relations and its relationship with other communications professions including marketing, advertising, sales promotion and journalism • Examine the Public Relations environments of in-house departments and consultancy and the commonalities and differences in services offered • Examine and apply the key criteria for developing and managing Public Relations proposals and campaigns, to include, situation analysis, identification of key public’s and objectives, selecting relevant activities, evaluating outtake/outcomes and appreciation of costs • Examine Public Relations Practice to include – media relations, sponsorship, managing events, corporate communications, internal communications, crisis management and public affairs • Employ communication skills in carrying out public relations functions and roles • Examine and apply media styles and formats, adapting writing skills to various media outlets • Compose appropriate media and Public Relations material • Apply Public Relations methods and techniques to specific sectors and situations • Examine new media and emerging communication channel.