In this free online course, learn how to critically analyse relations between Media, Society, and different Cultures. This free online media, culture, and society course will give you an introduction to mass media, legacy media, social media, and society digital culture. You will learn how mass media products work and look into the influence of TV, film, and music on society and culture. You will also look into Agenda-Setting Theory and Gatekeeping Theory, the Limited Effects Paradigm and Limited Capacity Processing Model, and a whole lot more.
| College | Alison |
| Course ID | 196052 |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Define the meaning of mass media, "legacy media" and culture • Explain the role of digital culture and social media in society • Discuss media literacy and different mass communication theories • Discuss the influence of TV, films, music and radio broadcasting on society and culture • Define what "superbug" media products are • Explain the use of narratives and platforms in digital gaming and its role in digital culture • Discuss the role and future of newspapers and digital news in society • Outline the role of advertising, marketing and PR as mass communication tools |
| Course Code | 1967 |

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