This course will develop your skills in strategically marketing and creating content to increase sales for lifestyle retail stores. This course will develop your skills, knowledge and understanding of how to strategically market, apply creative practices, produce visual content and present online and offline solutions that communicates an effective digital marketing solution to maximise sales. Lifestyle stores including department stores, fashion or sports stores, pharmacy, homeware, speciality food stores, book stores, jewellery and many more, recognise the requirement to employ strategic and creative marketing individuals to meet the ever-evolving demands for retail success.
| College | Atlantic Technological University (ATU Donegal) |
| Course ID | 192811 |
| Course Location | Letterkenny, Donegal |
| Course Type | Blended Learning - Mix of Classroom & Online |
| Course Qualification | Diploma |
| Course Start Date | 1st January 1970 |
| Course Duration | 1 year |
| Course Time | Part-time |
| Course Fee | 3000 |
| Entry Requirements | Leaving Certificate or Level 6 equivalent. Candidates who do not meet the above entry requirements may be admitted to the programme on the grounds of mature years (over 23 by 1st January in the proposed year of entry). RPL will be considered in accordance with the Quality Assurance of ATU. |
| Career Path | Graduate careers typically include digital marketing roles across a range of retails sectors including in bookselling, department stores, DIY and hardware, electrical stores, entertainment and technology retail, fashion and footwear, furniture, lighting and homeware, pet and garden stores, and pharmacy. |
This degree programme has been specifically designed to suit mature learners.
This programme has been designed to produce a rounded business graduate who will be able to undertake a variety of roles in an organisation, and, who will possess the transversal skills and understanding of business that is required in challenging times.
This course is free/ funded under the Springboard+ Initiative.
