Digital Marketing

The aim of the Digital Marketing Course is to give the learner the knowledge, skills and competency to:

– Outline the unique characteristics of the web as a marketing medium
– Differentiate digital marketing from traditional marketing practice
– Identify digital marketing strategies and explain their integration with traditional marketing
– Outline the stage of analysis, development, implementation and control of digital marketing campaign
– Outline strength and weaknesses across a range of e-tools
– Identify e-tools to include social media marketing, blogs, rich media, email marketing, SEO, online advertising and their application to digital marketing campaigns
– Develop customised digital marketing campaigns
– Evaluate the effectiveness of campaigns using analysis