Thinking About Advancing Your Strategic Digital Marketing?

Marketing is evolving fast - and so are the expectations placed on marketers. The Marketing Workforce Report 2026 highlights that many marketers see digital and data capability as the fastest route to career progression.

The Strategic Digital Marketing – Level 8 programme six-week programme from TU Dublin is designed to help you build strategic digital marketing capability, strengthen your commercial impact, and develop the skills that make progression more likely - including data-driven decision-making, strategic planning and leadership-ready thinking.

If you are considering this programme for yourself or your team, join a short live webinar for a practical overview to help you decide whether the Strategic Digital Marketing – Level 8 programme is the right fit.

Thursday, 12 February | 10:00am (40 minutes)

This short webinar will include:

• An overview of the course content, structure, and learning outcomes
• Insight into who the course is designed for and what you can expect to gain
• A live Q&A session to answer any questions you may have

You’ll hear directly from:

• Patrick Kennedy, Course Provider
• Alex Gibson, TU Dublin
• Shane McGonigle, CEO, MII

Register for the Q&A Webinar

About the Strategic Digital Marketing – Level 8 programme

Delivered by TU Dublin, this recently revised programme is designed for experienced marketers who want to step beyond day-to-day activity and strengthen their strategic capability.

Key details

• Dates: 3 March – 22 April
• Format: 6 weeks, online evening sessions (2 evenings per week, with Easter break)
• Award: Level 8 Award from TU Dublin
• Fee: €1,500
• The course places a strong emphasis on real-world application, helping participants bring clearer strategic thinking back into their roles.

View Course Details & Register Your Interest

Expert Course Lead

The programme is led by Patrick Kennedy, a marketing scientist and educator with over 14 years’ experience helping organisations turn measurement into growth. Patrick currently leads Global Scaled Measurement at Pinterest and previously managed marketing science teams at Meta, supporting more than 6,000 clients and agencies across EMEA. His teaching is practical, evidence-based, and grounded in real industry experience.