New part-time MSc Digital Marketing Strategy from Trinity Business School

By Anne Sexton - Last update

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Looking for a professional qualification in digital marketing strategy? Trinity Business School has launched a part-time MSc Digital Marketing Strategy. This is a comprehensive postgraduate qualification done over 2 years of evening classes. That means you can work while you study.

The MSc Digital Marketing Strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business to understand how corporations do business in a digital world. Students will also undertake professional certifications including the Advanced Google AdWords certificate and Google Analytics certificate. Therefore the course will give you the practical and theoretical skills to effectively plan, design and implement strategies that add value to organisations.

The programme also has a strong industry focus. Guest lecturers and speakers include former and current executives from multinational companies including Google, Facebook, Twitter, HubSpot and Microsoft.

For more information, please click here.

Why study digital marketing strategy?

All types of organisations use digital marketing. It is significantly less expensive than traditional marketing methods and offers the potential to reach a worldwide audience. Digital marketing builds brand recognition and allows companies to track how people interact with their products and services. It also gives companies the chance to speak directly to their customers. Furthermore, digital marketing offers analytics, which allow you to know what impact a campaign has had. Digital marketers work with small companies and large corporations as well as charities, government organisations, NGOs and political groups.

Anne Sexton

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