Discover how to use Google Analytics to build powerful, results-focused branding campaigns in this free online digital marketing course from Alison, the world’s largest free online empowerment platform for education and skills training.
Learn how to track, measure, and enhance the performance of your online marketing efforts using real data. The course takes you from the fundamentals, such as setting up a Google Analytics account, to more advanced strategies like assigning values to goals, creating customer segments, and building custom tracking URLs. Unlock the full potential of your digital campaigns by making informed, data-driven decisions.
Alison is the world’s largest free online empowerment platform for education and skills training. We offer over 5000 CPD-accredited courses and a range of impactful career development tools. We are a for-profit social enterprise dedicated to making it possible for anyone to study anything, anywhere and at any time – for free. We strive to be a catalyst for positive social change, by creating opportunity, prosperity, and equality for everyone.
