ESA Diploma in Sponsorship & Sports Marketing @ The Marketing Institute

By Gemma Creagh - Last update

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The ESA Diploma in Sponsorship and Sports Marketing is the only formal qualification in sponsorship and sports marketing, and is designed for those wishing to build their knowledge and learn more about the commercial world of sponsorship. The Diploma course is fully accredited by The Marketing Institute.

As a flexible, distance-learning course it allows those working full-time to study when convenient and develop a successful career in sponsorship and marketing.

It also covers a broad range of themes meaning it is suitable for candidates across a wide range of industries and is just as appropriate for middle/senior management who wish to test and expand their existing knowledge as it is for those aspiring to gain entry to the sponsorship industry.

The Irish course is exactly the same as that experienced by all worldwide students, although there are plans (depending upon popularity) to include some specific Irish elements to the Irish course, which will include in-market visits by Course Director, Peter Raymond. Irish students will have full access to all of the UK-based seminars (via the course website), be eligible for monthly tutorials and be able to form their own in-market support group.

  • Early bird offer ends Friday 27th November 2020 : £2,595 (£3,114 inc VAT)
  • Standard Rate due by Thursday 21st January 2021 :£3,295 (£3,954 inc VAT)

T&Cs apply


The Marketing Institute is offering once again a scholarships for this ESA Diploma, worth 100% of the course fee. To apply for the scholarship, you need to apply for the diploma via ESA website and submit a PowerPoint presentation demonstrating why you should be chosen for the scholarship along with demonstrating past experiences. Note the scholarship application deadline is December 4th. Successful Applicants will be invited to a virtual interview w/c December 7th .


22 January 2021

Part-time, 7 months


Distance learning


European Sponsorship Association


Aoife Moreton


What is involved?

  • Online learning with Study Notes split into six comprehensive modules
  • Monthly seminars with sponsorship experts to reinforce learning (filmed for students unable to attend)
  • Course assessment via assignments and a project
  • Tutorials with Course Director for distance learners
  • Networking with fellow students from varying backgrounds
  • A formal graduation ceremony.


The ESA Diploma is a web-based, distance-learning course comprising six modules:

  • Module 1 – Sponsorship Background
  • Module 2 – Sponsorship Landscape
  • Module 3 – Sponsorship Environment
  • Module 4 – Making Sponsorship Work
  • Module 5 – Sponsorship Activation
  • Module 6 – Research, Assessment and Evaluation

Find out more about The Marketing Institute and courses available.


Gemma Creagh

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