Course on Increasing Marketing’s Influence in the Boardroom

By Gemma Creagh - Last update

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From the churn in CMO’s to cutting marketing spend at the hint of a downturn, marketing does not have many boardroom advocates. Marketers often complain, with some justification, that directors don’t always understand the importance of strategic marketing to building the value and reputation of a business. Directors sometimes say, again with justification, that marketers don’t ‘get’ what they do and that marketing presentations are laced with jargon and irrelevant data. This upcoming course will take a look at increasing marketing’s influence in the boardroom.

Marketing’s Influence in the Boardroom

The Marketing Institute has created this masterclass for senior marketers to help them bridge that gap, create greater influence in the boardroom and share experiences and learnings from both directors and senior marketers.

  • When: 4 February 2020, 9.15am – 5.00pm
  • Location: The Westbury Hotel, Dublin 2
  • Presenter: Aileen O’Toole

Why Study with the Marketing Institute of Ireland?

The Marketing Institute is the professional body for Ireland’s marketing people. It exists “to enable marketers to build great brands and great careers”. It does this by sharing best practice, insights and expert content, building the community of marketers, and aiding marketers in career progression. The three themes of content, community and career underpin all Institute activities. The Marketing Institute also owns and operates the All Ireland Marketing Awards, the CMO Summit, and DMX Dublin, Ireland’s largest marketing conference.

Enquire about this course, or the other programme ran by the Marketing Institute of Ireland here.

Gemma Creagh

Practice Based Research at Burren College of Art
WIT Try Theatre Studies 2020


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