Marketing Courses

By Kevin Branigan - Last update

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Advertise your potential with a Marketing Course!

Advertising is one of the biggest businesses in the world today. Since the dawn of commerce, traders have been looking for ways to advertise their wares to the public. With over 500 marketing courses available, getting into this lucrative business has never been easier.

What is marketing?

Marketing is the art of advertising and information. A Marketer can take many forms. Some work directly in advertising, coming up with creative campaigns to engage the public. Some work on strategy, devising new ways to help sell a product. Other marketers work in PR to improve the relationship between businesses and brands.

With so many different types of marketing available, there is sure to be a niche that is perfect for everyone. Choose from an extensive range of courses and begin your career today.

What will I learn?

Exactly what you learn on course will depend on the course that you pick. There are some core marketing skills however, that almost every course will cover, regardless of level or subject:

  • Brand management and what forms a ‘brand’.
  • Marketing techniques
    o This includes topics such as Direct Marketing, where you will learn to sell products to the public directly.
  • Research
    o Learning to analyse the results of a research project is an important part of marketing. Students will learn to interpret data and use it to strengthen their brands.
  • Communications and Strategy
    o Arguably the most important aspect of marketing, learning to communicate with the public is vital. Planning how a campaign will progress is a skill that anyone working in the sector will require.


Certificate and Diploma level courses are the ‘lowest’ level of course, which will equip you with all the practical skills needed to work in marketing. This level of course is ideal for anyone who already has experience in the industry and is looking for a qualification to help them progress with their career. It is also great for students looking to begin their training before taking their first job.


An undergraduate qualification forms the basic rock for being ‘properly’ qualified. A BA course will prove to employers that not only do you have the relevant skills to work in the industry, but you also have a strong theoretical knowledge.

These courses are often much longer in nature and can take anywhere between 2 to 5 years to complete. However, they are highly valued by employers as evidence of qualification.


For students and professionals who have already completed an undergraduate course and have experience. This is a set of qualifications held in the highest regard by employers, as it shows that candidates have a profound knowledge of the industry. A postgraduate certification normally shows specialisation in a specific sector of marketing.

What can I expect to do once I have finished?

Successful graduates from a this course will obviously be able to look forward to a career in marketing. With a strong understanding of what to do as an industry professional, they will be able to perform their jobs successfully. Obviously, simply having a qualification does not go all the way to securing a job, but a course such as this will help give an application the strongest possible basis for acceptance.

As there are so many different courses available from which to choose, there is a course available perfect for anyone. Regardless of your talents or skills, there is a job role in the marketing world that is absolutely perfect.

Kevin Branigan

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