Learn how technology has modified the way businesses manage their customer relationships, with this free online course. With the advent of modern technology and the advancement of the Internet, customer relationship management (CRM) has been streamlined into many CRM processes. These processes have led to improved capture and understanding of customers' needs. This course will give you a quick insight into how Internet-based CRM operates, including its strategies and components. You will also be shown how businesses can implement global CRM (GCRM) successfully.
| College | Alison |
| Course ID | 196192 |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Recall the basic components of electronic customer relationship management • Describe the basic architecture of a typical data warehouse • Paraphrase the importance of data warehouses in customer relationship management • State the major classification of data mining tasks in electronic CRM • Explain the key modules of a customer relationship management platform • Identify the stages in implementing a CRM strategy • Discuss the impact of cultural diversity in customer relationship management implementation • Summarize the importance of global account management to companies with multinational customers |
| Course Code | 3391 |
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