Master the art of dealing with business competition while maintaining the top spot with this free online course. Understanding that competition is healthy for your business as an entrepreneur is crucial. A competitive market will spur you to be innovative and constantly develop strategies to ensure you are on your industry's top rung of the ladder. In this course, you will learn how to embrace competition, search for a contender where there's none and discover strategies that will leave your competitors behind.
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Recognise the need for competition in your business • Identify which of your company’s strengths are most important to emphasise • Distinguish which companies are your direct and indirect competitors • Explain how to create a ‘competitive matrix’ • Define ‘unique competitive advantage’ • List the importance of establishing a unique competitive advantage • Describe how to identify the core characteristics of your unique competitive advantage • Identify common mistakes associated with a unique competitive advantage • Explain how to evaluate your strengths • Describe the competitive positioning matrix and what each area represents • Discuss how to evaluate your competitors • Evaluate how to articulate and utilise the competitive binder to your advantage |
| Course Code | 4339 |
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