Gain a competitive edge in the market with the corporate strategy techniques taught in this corporate strategy course. This free online corporate strategy course will introduce you to the concept of corporate strategy. It will teach you how corporate strategy defines the markets and businesses in which an organisation chooses to operate. This approach is essential for a company's long term success and for persuading investors. Organizations that continuously improve their corporate strategy are much more likely to deliver real customer value.
| College | Alison |
| Course ID | 195604 |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Describe the important issues involved in Corporate Strategy • Explain Relative Cost advantage and Competitive Strategy • Describe Display Matrices with examples • Describe the Boston Consulting Group's Growth-Share Matrix • Explain size of competitive advantage vs. no. of approaches to competitive advantage • Explain the elements: Fragmented, Specialization, Stalemate and Volume • Explain factors underlying market attractiveness and business strength • Describe the McKinsey Matrix with examples • Describe Shell's Directional Policy Matrix with examples |
| Course Code | 1496 |
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