Are you in a leadership role looking to improve the strategic aspects of your organisation? Or are you studying for a strategic business management exam in the near future? If you have answered ‘yes’, you have come to the right place. This online course will ensure that you can fully dissect the subject of strategic management. So if you are an employee or student looking to take on a leadership role, enrol now to continue learning.
| College | Alison |
| Course ID | 192113 |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | In This Free Course, You Will Learn How To • Define the term ‘strategic business management’ and identify its role and importance • Identify the various phases involved in the strategic business management progression within an organisation • Describe corporate governance including the role of the board of directors and current top trends. • Discuss the various techniques and tools available to companies in order to analyse the industry that they are part of • Identify the various techniques at an organisation's disposal in order to analyse the various products, portfolios, and strategies it can use • Identify the various financial and non-financial tools used to evaluate the performance of an organisation • Discuss the importance of a brand in the context of strategy and how companies can improve their brand management • Explain the concept of a customer-driven strategy and how companies can put themselves in their customers' shoes • Describe the modern organisations' responsibility toward society and their role in conducting their affairs in an ethical manner • Outline some of the key tools and techniques that can be used by any business to improve its performance |
| Course Code | 939 |

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