Course Description

Public Relations Course



Public Relations Course is a course run by International Career Institute, Dublin. It is a Distance Learning course . For more information about Public Relations Course at International Career Institute, please review the details below.

The ICI public relations (PR) course has been designed by the PR industry and teaches you the skills that you need to succeed quickly and conveniently. Course units include:

1 Introduction to Public Relations
  • What Is Public Relations?
  • How Public Relations Differs from Advertising or Marketing
  • Benefits of a Public Relations Career
2 The Functions Public Relations Specialist
  • PR Roles
  • Creating a Public Relations Plan
  • Media Relations
  • Developing a Media List
  • Distributing Your Information
  • Public Relations Techniques
  • Writing a Press Release
  • Developing the Media Kit
  • Feature Articles
  • News Conferences
  • Special Events
  • Other Techniques
  • Crisis Communication
  • Internet Public Relations
  • Monitoring the situation
  • Building a Website
3 Career & Skills Development
  • Gaining Marketable Experience
  • Types of Employers
  • Corporate and High Tech
  • Non-Profit
  • Government
  • Public Relations Agencies
  • Market Trends
  • Preparing a Portfolio
  • Job Hunting
  • Advertised Positions
  • Unadvertised Positions
  • The Interview
  • What Employers Are Looking For
  • How to Make a Good First Impression
  • Interview Questions
  • Researching the Company
  • Unconventional Ways to Break In
4 Freelancing/Starting Your Own Public Relations Agency
  • Is Self-Employment for You?
  • Develop a Business Plan
  • Create a Marketing Plan
  • Develop an Action Plan
  • Setting Up Your Office
  • Financial Matters
  • Setting Your Rates
  • Contracts and Letters of Agreement
  • Getting Paid
5 Finding Clients
  • Types of Clients
  • Marketing Your Services
  • Promoting Yourself
  • Preparing Proposals
  • Responding to Inquiries
  • First Meeting with a New Client
  • Serving Clients
  • Working with Subcontractors and Vendors
  • Hiring Help
  • Differences Between Employees and Contractors

How Will You Benefit?

  • Fast track your career in public relations
  • Learn the inside secrets of how to become a event management pro in months not years!
  • Study an public relations course that was designed in conjunction with the public relations industry
  • Free up valuable time, don’t waste time and money travelling to classes
  • Study at your own pace whenever and wherever you are
  • Have access to a tutor who works in the industry you are training for
  • Exciting, diverse projects
  • The opportunity to meet celebrities and other public figures
  • Freebies – see your event for free
  • Recognition – build your reputation with every successful event

Start reaping the benefits by enrolling today!

Career Prospects

Start an exciting media related career which plays an integral hand in forming and analysing public reactions, information and behaviour for corporations, brands, celebrities, governments, political party’s, non-profit groups and many other organisations who heavily rely on Public Relations personnel.

Why complete a Public Relations training program? With the right credentials, you can gain excellent positions as a:

 

  • Publicist
  • Communications consultant
  • Marketing analyst
  • Product manager
  • Public relations consultant
  • Public relations officer
  • Journalist
The Public Relations Course course at International Career Institute is listed in Courses.ie's national courses finder.
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Training ProviderInternational Career Institute
Course LocationDublin
Location PostcodeDublin 3
Course TypeDistance Learning
Course Fee€28 per week interest-free payment plan.
Carear PathStart an exciting media related career which plays an integral hand in forming and analysing public reactions, information and behaviour for corporations, brands, celebrities, governments, political party's, non-profit groups and many other organisations who heavily rely on Public Relations personnel. Why complete a Public Relations training program? With the right credentials, you can gain excellent positions as a: - Publicist - Communications consultant - Marketing analyst - Product manager - Public relations consultant - Public relations officer - Journalist
Phone01 526 2886
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International Career Institute



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Kandoy House, 2 Fairview Strand, Dublin, Republic of Ireland

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International Career Institute
Kandoy House
2 Fairview Strand, Dublin
Republic of Ireland
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