Public Relations Course

Dublin

Course Duration

€28 per week interest-free payment plan.

Course Content

The ICI public relations (PR) course has been designed by the PR industry and teaches you the skills that you need to succeed quickly and conveniently. Course units include:

1	Introduction to Public Relations

What Is Public Relations?
How Public Relations Differs from Advertising or Marketing

Benefits of a Public Relations Career

2	The Functions Public Relations Specialist

PR Roles
Creating a Public Relations Plan
Media Relations
Developing a Media List
Distributing Your Information
Public Relations Techniques
Writing a Press Release
Developing the Media Kit

Feature Articles
News Conferences
Special Events
Other Techniques
Crisis Communication
Internet Public Relations
Monitoring the situation
Building a Website

3	Career & Skills Development

Gaining Marketable Experience
Types of Employers
Corporate and High Tech
Non-Profit
Government
Public Relations Agencies
Market Trends
Preparing a Portfolio
Job Hunting

Advertised Positions
Unadvertised Positions
The Interview
What Employers Are Looking For
How to Make a Good First Impression
Interview Questions
Researching the Company
Unconventional Ways to Break In

4	Freelancing/Starting Your Own Public Relations Agency

Is Self-Employment for You?
Develop a Business Plan
Create a Marketing Plan
Develop an Action Plan
Setting Up Your Office

Financial Matters
Setting Your Rates
Contracts and Letters of Agreement
Getting Paid

5	Finding Clients

Types of Clients
Marketing Your Services
Promoting Yourself
Preparing Proposals
Responding to Inquiries

First Meeting with a New Client
Serving Clients
Working with Subcontractors and Vendors
Hiring Help
Differences Between Employees and Contractors

How Will You Benefit?

Fast track your career in public relations
Learn the inside secrets of how to become a event management pro in months not years!
Study an public relations course that was designed in conjunction with the public relations industry
Free up valuable time, don’t waste time and money travelling to classes
Study at your own pace whenever and wherever you are
Have access to a tutor who works in the industry you are training for
Exciting, diverse projects
The opportunity to meet celebrities and other public figures
Freebies – see your event for free
Recognition – build your reputation with every successful event

Start reaping the benefits by enrolling today!

Career Prospects

Start an exciting media related career which plays an integral hand in forming and analysing public reactions, information and behaviour for corporations, brands, celebrities, governments, political party’s, non-profit groups and many other organisations who heavily rely on Public Relations personnel.

Why complete a Public Relations training program? With the right credentials, you can gain excellent positions as a:

Publicist
Communications consultant
Marketing analyst
Product manager
Public relations consultant
Public relations officer
Journalist

Course Details

College	International Career Institute
Course ID	102580
Course Location	Dublin
Location Postcode	Dublin 3
Course Type	Distance Learning
Course Fee	€28 per week interest-free payment plan.
Career Path	Start an exciting media related career which plays an integral hand in forming and analysing public reactions, information and behaviour for corporations, brands, celebrities, governments, political party's, non-profit groups and many other organisations who heavily rely on Public Relations personnel. Why complete a Public Relations training program? With the right credentials, you can gain excellent positions as a: - Publicist - Communications consultant - Marketing analyst - Product manager - Public relations consultant - Public relations officer - Journalist