Gain a comprehensive understanding of the principles and practices of marketing strategy in this free online course. Many general marketing practitioners today lack a fundamental understanding of marketing strategy and its importance. This free online course is designed to help you refine your knowledge of the core principles of marketing strategy, research, and models. You will study some modern-day marketing personalities to learn from, along with a strong focus on practicality, digital online application, theories, and real-life experiences.
| College | Alison |
| Course ID | 195546 |
| Course Qualification | CPD Certificate |
| Course Duration | 4-5 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Explain the first principles of marketing • Identify the six powers of persuasion, what each one means, and how marketers can use them efficiently • Discuss customer profiles from the point of view of customer demographics and psychographics • List the various marketing tools that you can use to conduct market research • Distinguish between marketing-driven and market-driven • Outline the process of conducting needs-based segmentation • Discuss marketing models, why they are important and how they fit into marketing strategy • Describe the anatomy and framework of growth loops |
| Course Code | 3975 |
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