Course Description
Principles of Marketing
This free online diploma course explains how to conduct market research to sell yourself and build customer loyalty. This free online diploma takes you through common buying trends in business-to-business and business-to-customer markets. We show you how to gather market intelligence using market information systems so you can manage and leverage customer communities to build up customer satisfaction and hence loyalty. This comprehensive course teaches you how to get ahead by selling ideas, products or even yourself.
The Principles of Marketing course at Alison is listed in Courses.ie's national courses finder.
| Training Provider | Alison |
| Course Type | Online Learning |
| Course Qualification | CPD Diploma |
| Course Duration | 6-10 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Compare business-to-business (B2B) markets to business-to-consumer (B2C) markets • Explain why business buying is acutely affected by the behaviour of consumers • Discuss why marketing channel decisions can result in the success or failure of products • Describe what marketing professionals can do to influence consumers’ behaviour • Identify how looking at lifestyle information helps firms understand consumers behaviour • Define ‘value proposition’ • Outline how companies develop the objectives driving their strategies • Describe a marketing information system • Outline the basic steps in the marketing research process • Recognise the value of customer loyalty • Relate ‘influencer marketing’ to other forms of social communities and marketing strategy |
| Course Code | 3778 |
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