Course Description

PRII Certificate in Crisis Communications & Issues Management



PRII Certificate in Crisis Communications & Issues Management is a course run by Public Relations Institute of Ireland, Dublin. It is a Classroom Based course with a duration of Four-days over two months. PRII Certificate in Crisis Communications & Issues Management gives a Course Qualification of Level 1 Certificate. For more information about PRII Certificate in Crisis Communications & Issues Management at Public Relations Institute of Ireland, please review the details below.

Developed to give communications and other professionals a deeper insight into the challenges facing organisations when managing crisis events and high profile issues, in the full glare of the media.

Who is this course for?

Professionals charged with specific responsibility for communications planning, crisis planning and dealing with media within organisations, agencies, and the public service. This course will be of particular benefit to those responsible for media planning and interaction in more challenging and testing times.

Learning outcomes

This course will provide participants with a deeper understanding of a crisis media scenario & how it can best be anticipated and managed. It will also:

  • Enhance your understanding & knowledge of dealing with issues, which can play out for organisations in the media, with the related public scrutiny
  • Provide practical guidelines to assist in planning for crisis media events & issues management
  • Highlight the absolute necessity to communicate with credibility & speed when confronted with unexpected media & public scrutiny
  • Demonstrate the vital requirement of planning, teamwork & leadership in dealing with crisis situations & responding to issues which for whatever reason attain a public dimension
  • Highlight the critical value of getting ‘your message’ out there in either a crisis or issues management scenario
  • Afford an opportunity to participate in realistic crisis & issues management exercises

Topics covered

  • Planning for the crisis, who will be involved, what plans to guide them?
  • Communicating in a crisis, especially with media & in social media
  • Critical examination & discussion on past crisis & issues management situations
  • Learning to lead & work as part of a team in responding to various scenarios
  • Importance of creating a calm & supportive working environment
  • Maintaining credibility, working with established facts, avoiding speculation

Assessment & Accreditation:

Assessment is by continuous assessment taking account of attendance and participation in class.

Participants are encouraged to apply learning from the readings, modules and discussions and show how these apply to their own work situation and communications challenges.

Final assessment is by way of a 3,000 word written assignment / Crisis & Issues Plan for their organisation demonstrating their overall understanding of crisis and issues planning and management as discussed over the course of the Certificate programme and how this applies in a practical sense to an organisation.

This course is accredited by the Public Relations Institute of Ireland – the professional body for communications and PR in Ireland.

The PRII Certificate in Crisis Communications & Issues Management course at Public Relations Institute of Ireland is listed in Courses.ie's national courses finder.
Training ProviderPublic Relations Institute of Ireland
Course LocationDublin
Location PostcodeDublin 2
Course TypeClassroom Based
Course QualificationLevel 1 Certificate
Awarding Body DetailsPRII Certificate in Crisis Communications & Issues Management
Course Start Date05/10/2018
Course End Date16/11/2019
Course DurationFour-days over two months
Course Time9:30am to 4:30pm
Course Fee1975
Phone01 661 8004
For more information about Public Relations Institute of Ireland, please visit our College page on Courses.ie by clicking here.

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