The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention. You will gain in-depth knowledge and skills in PPC, SEO, Content Marketing, Social Media, e-Business Management, Web Development, Data Analysis, and develop strategic thinking know-how. You will have the opportunity to gain real-world experience by putting these skills to the test in an end-of-year practicum project which involves being paired up with a client, looking after their digital marketing for a 6 month period. DCU Business School has deep-routed connections with industry, which ensures relevant and up to date content within our curriculum.
| College | Dublin City University (DCU) |
| Course ID | 191564 |
| Course Location | Glasnevin, Dublin |
| Location Postcode | Dublin 9 |
| Course Type | Classroom Based |
| Course Qualification | Masters Degree |
| Awarding Body | Dublin City University |
| Course Duration | 1 year full-time |
| Career Path | You will graduate with strong business acumen with an innovative and dynamic mix of skills that will allow you to pursue a career in data-driven digital marketing. Our graduates are working in a range of marketing and management roles including Digital Account Executive Digital Project Manager, Content Marketer Research Analyst Digital Marketing Executive Social Media Manager. Your knowledge of the business management environment and the ability to be able to think strategically and analytically coupled with your powerful digital marketing background and exposure to new methods and technologies makes you highly demanded by employers. Graduates from the MSc in Digital Marketing Programmes are employed in a variety of senior marketing roles in all sectors including Microsoft Edelman Publicis Accenture Dell An Bord Bia Core Media Starcom Oracle Trivago Adroll AA Ireland Microsoft Oracle ESRI Ryanair IBM Qualtrics Accenture Wolfgang iProspect |
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