Hone your writing skills with this free online course and learn how to use persuasive words to change hearts and minds. This free online course takes you through practices and principles that can improve your writing. We explain how to employ proven copywriting formulas and strategies before delving into industry tips and tricks. We explore the use of persuasive language to sell products and services or to promote ideas and feelings. This course can inspire you to new creative heights and help you achieve your creative goals, from the boardroom to the bedroom.
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 3-4 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Explain how words are used as a mechanism for changing minds • Discuss how language can be used to pursue professional and personal goals • Analyze the skills required to become a ‘great’ writer • Outline some noteworthy perspectives offered by exceptional writers • Recognize notable obstacles in effective writing • Identify how persuasive writing is used to affect emotions • Describe the factors that contribute to effective calls to action in copywriting • Compare and contrast blog posts and articles |
| Course Code | 4070 |
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