This free online course will teach you the correct way to identify the most beneficial KPIs for all types of business. In a 2023 article, Forbes magazine proposed that there are only 11 KPIs an organisation needs to function successfully. Given the variety of goods and services provided by businesses with various business models for clients and markets that are very different from one another, that is a courageous statement. In this course, we evaluate the effectiveness and applicability of each of those 11 KPIs to test that claim.
| College | Alison |
| Course ID | 201769 |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Outline the concept of 11 essential business KPIs proposed by Forbes Magazine • Recognise the purpose of performance measurement • Identify the characteristics that make a good performance measure • List the categories of KPIs • Explain the business KPIs in the categories of operational, employee, financial, market and customer metrics • Discuss the need for additional performance metrics • Describe how to choose the KPIs that will work for your business |
| Course Code | 6958 |

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