Master of Science in Marketing

The MSc in Marketing is part of the suite of postgraduate Marketing programmes offered by ATU Sligo. This suite of programmes consists of:- Two postgraduate certificates in Digital Marketing and Marketing, each of which can be completed online over 1 academic year (2 semesters).- The postgraduate diploma in Marketing that can be completed part-time online over 2 academic years (4 semesters) and is equivalent to completing the two postgraduate certificates.- MSc in Marketing – The MSc in Marketing can be completed online in one calendar year full-time or in 2 to 3 years part-time. Learners who have completed the two postgraduate certificates/diploma can choose to complete a dissertation or capstone project to achieve their masters qualification.This suite of programmes allows the learner to tailor their own learning path – learners can choose to register for the MSc in Marketing from the start of their studies or to progress from the PG Certificates to PG Diploma and then onto the Masters, as suits their learning needs. Please refer to the individual webpages for further details on each programme.The flexibility of the three masters programme allows learners to complete the same MSc in Marketing over different timeframes.MSc in Marketing (3 years Part-time Online)MSc in Marketing (2 years Part-time Online)MSc in Marketing (1 year Full-time Online)The aim of this online MSc in Marketing is to equip learners with high-level knowledge and a high degree of expertise to develop marketing practices to the highest standard. The student will synthesise leading-edge knowledge within the marketing discipline complimented by a practical insights approach to practice. The programme will reflect contemporary contextual challenges from digital, to marketing effectiveness, to commercial considerations. Throughout the programme, the learner evaluates the theoretical development of marketing with an appreciation of marketing as a profession. As part of this programme, students receive an opportunity to make a novel contribution through an original piece of research as part of their dissertation or capstone project.The learner profile for this award is expected to be those working in a management and/or marketing role looking to upskill with an aim of personal development and improving the effectiveness and efficiency of their marketing competencies. In addition to learners already in employment, this course is also intended for suitable graduates progressing from undergraduate level who wish to focus on marketing. This course will allow learners to develop relevant skills and knowledge that can help to unlock their potential when they proceed to the next stage of their career, while they continue work.Programme StructureThe table provides a short overview of the modules that the learner will complete as part of this programme.Further details on each module can be found under the Course Format tab.The learner can see in the figure below the learning journey to an MSc in Marketing.Features and benefits of the course:Flexible part-time study – the programme is delivered online in the evenings allowing you to fit your studies around work and other commitments. Live lectures are recorded and you can access all module material at any time from wherever you are in the world.Tailor your learning – study towards the MSc in Marketing qualification over a time that meets your needs, be it 1, 2 or 3 years.Learners can also progress from the PG Certificates in Digital Marketing and Marketing, and the PG Diploma onto the Masters or enrol on the Masters programme from the beginning of their studies.Practical implementation of concepts that provides graduates with the knowledge and skills to identify innovative marketing opportunities.Develop an understanding of the latest and most appropriate theories relevant to the marketing domain.