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Marketing Your Export/Import Business: Proven Strategies and Tactics

Course Location
1.5-3 hours
Free

Course Content

This free online business management course explains how to manage and market a successful export-import operation. Do you want to launch or grow your import-export company? Are you trying to land an exciting job in international trade? Globalisation provides a variety of opportunities to those aiming to market and sell their goods to foreign markets. Import and export practices are important to most businesses, thus creating a demand for experts in this discipline across a broad spectrum of industries. Sign up to learn how international trade works.

Course Details

CollegeAlison
Course ID195539
Course QualificationCPD Certificate
Course Duration1.5-3 hours
Course FeeFree
Entry RequirementsLike all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary.

At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives.

Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone.
Career PathWhat You Will Learn In This Free Course
• Outline the concept of international trade
• Discuss types, benefits and limitations of export-import businesses
• Describe the importance of product adaptation, branding, labelling and packaging
• Explain how to develop a marketing plan
• Explain how to set up the export-import business process
• Identify the different strategies employed to improve export
• Discuss the processes of product shipping and eCommerce
• List the various methods and sources used to conduct market research
Course Code5751

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