Marketing and Advertising Diploma

Marketing and Advertising Diploma

Course Description:

The combination of advertising and marketing brings together two specialist subjects, providing you with a full understanding of marketing communications techniques and an insight into consumer psychology and behaviour. This course aims to equip you with the expertise you need to understand the multi-faceted worlds of advertising and marketing.

Our online courses offer you the opportunity to study 24/7 wherever you are in the world. These intensive on line courses are open to anyone with an interest in the topic and give you access to world-class learning led by IAP.

What skills will I gain?

• Learn the basic principles of advertising & marketing
• Study international marketing strategies in depth
• Develop the skills to identify consumer behaviour
• Study the product life cycle
• Gain a full understanding of the customer relations
• This course gives you a full knowledge of sales promotions
• Learn how to accurately conduct both primary and secondary research
• Explore creative, strategic and applied marketing concepts

What is the target audience?

• This course is suited to anyone hoping to work in marketing or advertising
• This course would also be helpful to those needing to update their knowledge of marketing or advertising

How will I be assessed?

• At the end of the course learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
• Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.

Course Curriculum Total Units : 21

Units
Introduction to Marketing
Marketing Strategies for Competition
Analysis of Marketing Environment
International Marketing Strategies
Consumer Behaviour
Marketing and Market Research
Market Segmentation
Marketing Mix
Product Life Cycle
Marketing Channel and Supply Chain
Promotion
Advertising
Customer Relationship
Sales Promotion
Selling
Pricing Strategies