Learn how to conduct market research that reveals market trends and consumer behaviour in this free online course. Do you want to make informed business decisions with confidence? This marketing course explains how to use market research to spot business opportunities, interpret consumer behaviour, draw up informed strategic plans and outperform the competition. We discuss research methodologies, data analysis and questionnaire design. We also explore the ethics of market research and show you how to analyse, visualise and communicate research results.
| College | Alison |
| Course ID | 196043 |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Discuss the importance of market research in supporting marketing decision-making • Identify the factors that influence the decision to conduct market research • Outline the key components of a market research proposal • Discuss the significance of problem identification in marketing research • Analyse the key characteristics and advantages of qualitative research • Recognise the factors that affect the sample size and accuracy in quantitative research • Identify the key components and goals of a questionnaire • Explain the importance of data validation and quality control • Summarise the significance of the report and presentation as key components of marketing research • Discuss the ethical principles of research methodology and the importance of integrity in market research |
| Course Code | 5956 |
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