In this free online course, learn how to plan and organise merchandising that helps companies maximise profits. This course will teach you all the skills and knowledge you require to streamline the merchandising process and delves into the types of commodities retail stores use. The course then covers some important topics: product and inventory management, visual merchandising, merchandising planning, pricing and strategy. In addition, we will also look at the importance of consumer behaviour and communication with customers.
| College | Alison |
| Course ID | 196012 |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 3-4 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Define ‘merchandising’ and describe the factors that influence merchandising • Outline the aspects of product planning, principles of brand management and types of brands • Summarise merchandise planning, merchandising, purchasing, as well as vendor relations • Describe how to use inventory management and its benefits • Discuss merchandising strategies that are essential for the growth of any retailer • Explain what visual merchandising techniques are planned as well as implemented in retail to attract customers • Describe the role of merchandising pricing, interactive price variances, price targets, and pricing policies in this merchandising sector • Outline how to deal with expenses and interpret consumer behaviour to your own advantage • Define ‘consumer law’ and explain how it affects retail and what rights the consumer has • Describe the importance of communication with the customer |
| Course Code | 4728 |
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