Learn how to get your company recognized in no time, with this free online Introduction to Advertising course. This free online marketing course will teach you about the process of advertising, and show you how ad agencies work. In this course you will study the main types of advertisements and learn how to evaluate the effectiveness of an ad. A well-crafted advertisement excites, captivates, and motivates its audience. Whatever you're excited to advertise, take this free online course today and take your advertising skills to the next level.
| College | Alison |
| Course ID | 201633 |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Discuss the SWOTs and apply them to the solution of a problem • Describe and evaluate the asymmetric communications brief • Explain how copy research and copy testing is conducted • List and describe the types of appeals used by advertisers • Define and describe advergaming, the diffusion of innovation, relevance and resonance • Describe and define CPM, CPC, CPA, CPV, and CPS • Recall the various radio day-parts • List and describe five factors that make up an ad’s likeability, and the principles that increase a print ad’s impact • Describe the distinctive nature of the Shepardson, Stern and Kaminsky (SS+K) organization |
| Course Code | 1202 |
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