Get your Public Relations career on track with this short free online course. Public Relations can essentially be described as the art of maintaining better relations between the public and organizations. This free online course will explain where this important function fits in organizations' marketing and communications strategies. We will provide you with a comprehensive view its various theoretical models and the fundamental approaches. By the end of this three-hour course, you will have a solid understanding of PR.
| College | Alison |
| Course ID | 195361 |
| Course Qualification | CPD Certificate |
| Course Duration | 3-4 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Define the term 'Public Relations' • Explain the importance of Public Relations through a case study about UPS • Recall the purpose and role of an organization's C-Suite in PR strategies • Explain the various models and approaches of Public Relations • Indicate the function of management and Public Relations • Discuss the factors for excellent Public Relations • Describe the theories of organizational effectiveness |
| Course Code | 3769 |
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