Learn how to use digital display advertising to grow your business in this free online branding and marketing course. Online display advertisements offer an effective way to target potential customers, tell them about your products and increase brand awareness. This marketing course provides strategies that make the most of display ads that are creative and appealing. Most people don’t make a purchase on their first visit to a business website so your marketing strategy must keep customers engaged to encourage them to return to your site through smart branding.
| College | Alison |
| Course ID | 195264 |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Distinguish digital display ads from other ad types • Categorise the stages of the ‘sales funnel’ • Discuss how to create marketing messages targeted at people at each point of these stages • Identify the steps involved in remarketing products in order to keep potential customers coming back to your site • Contrast brand marketing with direct response marketing • Outline the characteristics of an effective landing page that sustains the interest of visitors • Explain how to create an ideal ‘call to action’ (CTA) |
| Course Code | 5606 |
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