Diploma in Predictive Data Analytics

Predictive Data Analytics is widely used in marketing, financial services, retail, travel and many other areas. The field is growing fast, fuelled by availability of new data sets and sources, increases in computing power, and the ongoing, relentless search for competitive advantage.

Predictive Analytics is the practice of extracting information from existing data sets in order to determine patterns and predict future outcomes and trends. It uses a number of advanced techniques, including data mining and modelling to help decision makers with future forecasts. It aims to predict the probability of the occurrence of future events such as customer churn, loan defaults, and stock market fluctuations.

Predictive Analytics involves everything from sophisticated statistical modelling to relatively simple data mining and is transforming virtually every industry as it provides the ultimate competitive advantage.

This programme will teach you how to identify situations where predictive data analytics can add value by better meeting customer needs, realising smarter allocation of marketing budgets, and improving the financial performance of your company.

You will know when to use the following modelling techniques, and understand their relevant pros and cons:

• Factor analysis for data reduction
• Multiple regression for prediction purposes
• Multiple discriminant analysis for classification
• Cluster analysis for better segmentation

Each week, class time will be allocated for you to work with RapidMiner, learning how to analyse and interpret a different multivariate statistical technique using a real-world dataset.

On completion of the programme, you will be able to apply learned theory and start building a more data-driven culture within your organisation.

In the end, you will be able to apply all learned theory into practice and start building a more data-driven culture within your organisation.

Experience virtual learning

IBAT is now offering 100% interactive learning via virtual classrooms, all at an affordable price. We’re adapting along with the rest of the world, to the new normal. With an increasing shift towards online learning and as jobs become harder to find, now is the time to take initiative and upskill by gaining a diploma from the comfort of your own home.

Benefit from live sessions with our expert tutors who are teaching in real-time and can therefore engage with you directly. Seize this opportunity to boost your prospects and stay ahead of the competition.