Diploma in Pay Per Click Advertising – Level 3

Diploma in Pay Per Click Advertising – Level 3

Overview

Pay per click refers to a method of advertising where the advertisers pay to display the ads of their product and services along with the search results on yahoo, Google and other search engines. Here, the advertiser pays the publisher only when the displayed ad is clicked on. Pay per click is an online/internet marketing tool. Pay per click is an essential marketing tool for an organization as it is a great way to reach out to a large number of potential customers through the internet. The advertising cost is comparatively low in pay per click advertising, as the advertiser is only bound to pay the publisher only upon the click on the advertisement.

With the increase in the number of internet users, pay per click has become a very effective advertising tool that can be undertaken by organizations. Therefore, it is important to possess the relevant knowledge and skills with regards to pay per click if you are planning on joining the marketing department of an organization or if you are an employee in the marketing field. Through this diploma, you can also specialize in advertising and progress on to become a higher official in your respective field. Knowledge about pay per click will also be beneficial if you are a businessman or an entrepreneur looking for an effective way to promote your products or services.

Why consider 1training?

As improvements and advancements are made in technology, online courses are no longer just conventional means of studying at affordable costs. In many aspects online training offers superiority to traditional learning. There is an effectiveness and convenience that traditional learning cannot provide. The overall convenience and flexibility makes it a superior learning method.

1Training offers the most convenient path to gain an internationally recognised qualification that will give you the opportunity to put into practice your skill and expertise in an enterprise or corporate environment. You can study at your own pace at 1Training and you will be provided with all the necessary material, tutorials, qualified course instructor and multiple free resources which include Free CV writing pack, Nus Discounted Card, Free career support and course demo to make your learning experience enriching and more rewarding.

Learning outcomes

• Learn in-depth about pay per click advertising and why they are so popular.
• Learn briefly about the history of pay per click advertising.
• Understand how to get started on Google Adwords and how to manage and improve them.
• Understand how to get started on Facebook Ads and how to manage and improve them.

Access duration

The course will be directly delivered to you, and you have 12 months access to the online learning platform from the date you joined the course.  The content will be accessible to you 24/7. The course is self-paced and you can complete it in stages, revisiting the lectures at any time.

Who is this course aimed at?

This course is mainly aimed at students, job seekers looking for a job in marketing and to employees in the marketing department

Method of assessment

• At the end of the Pay per click advertising – level 3 program learners will take an online multiple choice question assessment test. This online multiple choice question test is marked automatically so you will receive an instant grade and know whether you have passed the course.
• Those who successfully pass this course will be awarded a free e-certificate, and only need to pay £19 for your printed certificate.

Certification

Those who successfully complete the exam will be awarded the Diploma in Pay Per Click Advertising – Level 3 professional qualification.

Awarding body

The certificate will be awarded by CPD and iAP. This internationally recognised qualification will make your CV standout and encourage employers to see your motivation at expanding your skills and knowledge in the IT enterprise.