Learn about marketing management and modern market research techniques with this free Marketing Management course. This free online marketing management course will show you the main aspects of and tools involved in important market research processes today. You will also be shown the main marketing strategies that suit different types of companies, and how to evaluate marketing strategies. This will teach you marketing management skills in a simple, straightforward manner, and give your marketing skills and résumé a valuable boost.
| College | Alison |
| Course ID | 187471 |
| Course Type | Online Learning |
| Course Qualification | CPD Diploma |
| Course Duration | 6-10 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | In This Free Course, You Will Learn How To • Define the process and function of marketing • Explain the key marketing concepts • Contrast and compare how marketing of services differs from marketing of goods • Discuss how marketing theory has evolved • Recognize the limitations and criticisms of marketing theory • Discuss important features of competitor analysis • Identify the objectives of marketing • Describe ways to analyse a company's marketing strategy • Discuss different marketing strategies;; • List examples of;exploratory research methods and techniques |
| Course Code | 1603 |
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