Study how to integrate strategies, processes, technologies and people across the marketing ecosystem in this course. This free online course will teach you about the fundamentals of integrated marketing management (IMM) and its impact on the consumer market. It begins by introducing you to the history of marketing and different concepts in contemporary marketing. You will analyze consumer behavioural models, strategies and management in the context of different brands and advertising.
| College | Alison |
| Course ID | 196094 |
| Course Type | Online Learning |
| Course Qualification | CPD Diploma |
| Course Duration | 10-15 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Define what marketing is • Differentiate between the different types of marketing • Evaluate a real-life case study in terms of case methods • Explain a company's market environment • Discuss what contributes to consumer buying behaviour • Discuss market segmentation and variables • Explain the different models which aid in analysing the market • Discuss the process of developing a market strategy statement • Discuss the advantages of a strong brand • Explain channel management and channel flow • Explain how advertising is used in marketing communication • Discuss important aspects of a corporate strategy and make recommendations |
| Course Code | 2727 |
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