Digital Marketing QQI L5

Participant Profile:
This course is suitable for individuals who wish to gain a qualification in Digital Marketing as well as build an effective online presence. Interested learners could include business people , marketing professionals or anyone managing a corporate website. Ideally learners will have a basic knowledge of computers and be aware of what the main social media platforms and tools are. NOTE: This is a classroom based course NOTE: Skills to Advance funding is available for eligible applicants in employment to up skill. Contact mulgravesta@lcetb.ie for more information.

Programme Description:
-Social Media overview, email marketing, Search Engine optimisation, pay per click advertising -Video and mobile marketing, blogging -Google web analytics and social media sites such as twitter, Facebook, LinkedIn -Analysis, development, implementation and control of digital marketing campaigns -E tools to include social media marketing, blogs, SEO etc -Customised digital marketing campaigns and evaluation -Digital marketing strategy using appropriate e tools -Monitoring digital marketing campaigns using web analytics, social media etc -How to create Facebook, twitter and linked in accounts and how to use them effectively for business.