Study Customer Relationship Management (CRM) and learn why it is essential for your business in this free online course. Running a small business can be challenging, and introducing a powerful system like CRM may seem overwhelming, but do not fret. In this free online course, you will learn about Customer Relationship Management, breaking it down into simple strategies and tools to manage and understand your interactions with customers. It's not just about a smooth experience; it's about crafting personalised conversations that keep your customers happy and loyal.
| College | Alison |
| Course ID | 192226 |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | In This Free Course, You Will Learn How To • Define CRM and articulate its role as a superhero tool for small businesses • Select suitable CRM software considering core functionality, ease of use, and pricing • Identify and measure KPIs related to business growth, customer engagement, loyalty, and internal adoption • Identify pain points in customer-facing workflows and recognise the need for CRM • Apply CRM insights to craft personalised communication tailored to customer behaviours • Apply CRM knowledge and skills to enhance business growth by effectively utilising customer data • Translate customer satisfaction into quantifiable KPIs, monitoring and incentivising customer health • Explain the importance of CRM in creating seamless customer experiences and making informed decisions |
| Course Code | 1147 |
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