Learn how a business can build and maintain strong bonds with customers with this free online management course. This free online course teaches you how to strengthen your relationships with customers, which can help a business flourish. Whether the company is local or international, it must understand its customers and deliver services accordingly to increase profits. This course on building and managing an enduring customer base explains how client data, loyalty and ‘co-option’ are key to developing a successful business.
| College | Alison |
| Course ID | 195969 |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Explain the impact of data on enhancing customer relationships • Arrange a customer loyalty ladder in increasing order • Describe how marketers can make good decisions at each step of the customer loyalty ladder • Outline the steps in retaining customers for a business • Analyze case studies of successful customer relations programmes • Summarize various customer ‘co-option’ strategies |
| Course Code | 3302 |
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