BA [Hons] Business + Digital Technology

This 3-year business degree explores the fundamentals of business and the fusion of business with digital technology.

All businesses, regardless of the sector in which they operate, are impacted by digital technology, and for many businesses, with digital technology at their core, there is a demand for graduates who combine digital excellence with strong business acumen.

This degree equips graduates for the changing business world and is designed to develop an agile set of future-facing responsive skills. Specifically, graduates will act as the link/ bridge between the
technology developers and clients and users.

This course will create graduates who understand the digital technology
underpinning business and have the communication skills and are business savvy to move seamlessly between key stakeholders in digital businesses.

What will I do?

• Study the fundamentals of business – management,
  finance, marketing, etc.
• Explore how these fundamentals operate in digital and
  technology enabled business
• Develop practical skills in internet and digital business
  applications, content development and basic web
  building
• Study digital disruption, digital transformation, and the
  ever-changing business and technology landscape
• Undertake a 17-week work placement with a digital
  business
• Develop skills in personal development, critical and
  analytical thinking
• The option to study abroad under the Erasmus+
  programme, or to do an industry placement in Ireland
  or abroad

Future careers

Business Development, Customer Relationship Management, Client Services, Digital Business Analysts, Digital Sales Managers.
Graduate programmes across multiple sectors.

Further study

Postgraduate opportunities exist at Master’s level in Ireland
and abroad.

What will I study?

Year 1 – Accounting Fundamentals | Business Management |
Learning in Business | People in Organisations | Introduction
to Digital Marketing | Web Applications | Digital Skills |
Introduction to Data Analysis.

Year 2 – Applied Accounting | Data and Cyber Law | Content
Creation for Business | Enterprise Cloud Systems | Business
Analysis and Project Management | Placement.

Year 3 – Financial Strategy | Strategic Management |
Graduate Employability | Practice of Selling | Advanced
Digital Marketing | Big Data in Business | Business Digital
Transformation.