Create and strengthen your customer relations to boost profit and productivity with this free online marketing course. This free online course introduces you to marketing. We provide basic advertising skills to enable you to influence the decisions and buying habits of prospective customers. This means using marketing to build stronger relationships and brand awareness to increase income and we can help you sharpen your marketing skills to add more value to the workplace. Effective marketing can help you rise above the noise and chatter of the Information Age.
| College | Alison |
| Course ID | 195971 |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 4-5 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Discuss how organizations build strong customer relationships and customer value through marketing • Explain ‘marketing’ and the diverse factors driving its activities • Describe when marketing can be utilized to discover and satisfy consumer needs • Identify the three kinds of marketing organizations and their strategies • Outline the ‘planning’ phase of the strategic marketing process • Describe the marketing environment, ethical branding behaviour and the industry’s social responsibilities • Discuss the major psychological influences of marketing on consumer behaviour |
| Course Code | 3215 |
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