This free online course teaches you how to find, manage and retain customers more effectively in order to boost profits. Learn how businesses can prosper by managing their customers strategically with this free online course. Such an approach benefits everyone so we show you how to keep customers satisfied while harnessing public creativity to find great ideas that can sustain a company’s upward trajectory. This course suits anyone who wants to boost profits, either for their own business or as part of a larger organization’s customer relations department.
| College | Alison |
| Course ID | 201385 |
| Course Type | Online Learning |
| Course Qualification | CPD Certificate |
| Course Duration | 1.5-3 hours |
| Course Fee | Free |
| Entry Requirements | Like all courses on the Alison Free Learning platform this is a free, CPD-accredited course. A Graduate can choose to buy a certificate or diploma upon successful completion of a course, but this is not required or necessary. At Alison we believe that free education, more than anything, has the power to break through boundaries and transform lives. Alison is the world’s largest free online empowerment platform for education and skills training, offering over 5000 CPD accredited courses and a range of impactful career development tools. It is a for-profit social enterprise dedicated to making it possible for anyone, to study anything, anywhere, at any time, for free online, at any subject level. Through our mission, we are a catalyst for positive social change, creating opportunity, prosperity, and equality for everyone. |
| Career Path | What You Will Learn In This Free Course • Describe the four major drivers of the growth of customer relationship management • State the challenges posed by such practices • Explain why companies should adopt these measures • List the elements of customer relationship management • Identify its marketing and service benefits • State what must be done for a company to increase its profitability with consumer-centric strategies • Recognize the primary objectives of ‘co-creation’ • Discuss the types of customer ‘co-creation’ • Summarize its applications and benefits |
| Course Code | 3301 |
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