1 Year DBS Diploma in Tourism Management, e-Marketing & Innovation

Overview

The Diploma in Tourism Management, e-Marketing & Innovation is aimed at professionals involved in, or aiming to enter the tourism sector, or who needs an understanding of tourism management and e-marketing. The programme retains a strong focus on the new skills required in this sector such as digital marketing, creativity and innovation. The program will prepare the students for travel and tourism roles in the public, private and voluntary sector. It will challenge the students to discover new ways in which technology can support a destination, explore how to attract and retain visitor markets, and how to manage tourism effectively and sustainably. The programme has a heavy emphasis on helping students gain real-world experiences, including the planning and execution of projects.

Programme Aims and Objectives

Aims
The main aim of the programme is to provide students with an appropriate base of relevant knowledge in various areas of tourism management and marketing, to promote personal development and business career development. The course aims to acquaint students with the processes, and develop the techniques involved with ideas generation for products, services and processes. It additionally examines the role of creativity and innovation in the tourism industry and explains the theories and models of new product development and new service development within the tourism industry.

Objectives

• Enable learners to develop management skills, abilities and techniques necessary to develop successfully in the tourism sector.
• Provide learners with foundational marketing skills for tourism products and services.
• Explore the concept of innovation and its role within the tourism industry.
• Analyse case studies in order to learn about the professional standards in the sector and to improve related aptitudes.
• Explore the global tourism panorama and its different lines of business and to learn to recognise areas of potential growth.
• Enhance in learners an understanding of progressive sustainability concepts, environmental impacts and ethical issues for the industry.

Visit Us

Open days are a great way to help you make your decision about your course of interest. The open day will give you the opportunity to receive one on one advice and direction from leading academics in your chosen subject area, meet current students and also have your questions answered on entry requirements, student support and the admissions process. Find out when our next Open Event is taking place. The Admissions Office is located in our Aungier Street campus and you are welcome to visit the college to speak with a member of our admissions team from Monday to Fridays, 8:45am – 5:15pm. Alternatively, you can contact us by email.