CMO Masterclass: Creating Strategic Marketing Foresight with Meabh Quoirin

By Steven Galvin - Last update

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What will participants learn/achieve?

  • Understand the five principles of strategic foresight so you can react quickly to market changes, resonate with your consumers and make timely decisions.
  • Build foresight at scale across your organisation so you can respond to necessary shifts in organisational and capability development.
  • Learn how to interpret shifting behaviours and uncover what matters most to your consumers today – and tomorrow to guide your strategies and decision making.
  • Know the top five trends for the year ahead and which behaviours are temporary vs. sustained.
  • Explore the pendulum of working models for brand/agency relationships for greater marketing agility

Who is it for? Career Stage?

Career stages 5,6 & 7

CMO, director level, C-Suite

What is the course’s USP?

Learn how to apply the critical skill of building strategic foresight, vital for post covid survival and success.

Steven Galvin

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