CMO Masterclass: Creating Strategic Marketing Foresight with Meabh Quoirin

By Steven Galvin - Last update


Get Daily news and updates directly to your Email




What will participants learn/achieve?

  • Understand the five principles of strategic foresight so you can react quickly to market changes, resonate with your consumers and make timely decisions.
  • Build foresight at scale across your organisation so you can respond to necessary shifts in organisational and capability development.
  • Learn how to interpret shifting behaviours and uncover what matters most to your consumers today – and tomorrow to guide your strategies and decision making.
  • Know the top five trends for the year ahead and which behaviours are temporary vs. sustained.
  • Explore the pendulum of working models for brand/agency relationships for greater marketing agility

Who is it for? Career Stage?

Career stages 5,6 & 7

CMO, director level, C-Suite

What is the course’s USP?

Learn how to apply the critical skill of building strategic foresight, vital for post covid survival and success.


Steven Galvin

Two Short Online Music Courses announced by WIT
Developing Engineering Competencies in Industry for Undergraduates


Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

We'd love to send you the latest news and articles about evening classes, further learning and adult education by email. We'll always treat your personal details with the utmost care and will never sell them to other companies for marketing purposes.

Comments and Reviews Policy